1965 Corvette Birthday Gift Exclusive Series Real Rider Tires …

Tuesday, August 12th, 2008

You should get yours as soon as possible, and see how great the 1965 Corvette Birthday Gift Exclusive Series Real Rider Tires Limited Edition Collectible Collector Car Mattel Hot Wheels is for yourself. Check out 1965 Corvette Birthday …

More here: 1965 Corvette Birthday Gift Exclusive Series Real Rider Tires …

Hot Wheels 10 Car Pack – Styles May Vary

Wednesday, August 6th, 2008

Hot Wheels Gift Packs deliver ten of the raddest, baddest die-cast vehicles around. Each package contains a fun unifying theme, giving you an instant collection. Vehicles not for use with some Hot Wheels sets. …

Read the rest here:
Hot Wheels 10 Car Pack - Styles May Vary

A zeal for wheels – Fresno Bee (subscription)

Monday, July 28th, 2008

A zeal for wheels Fresno Bee (subscription), CA - 2 hours ago According to Mattel, more than 4 billion Hot Wheels vehicles have been made since the El Segundo-based company introduced the diecast toys in 1968. …

Continue here: A zeal for wheels - Fresno Bee (subscription)

Honda and Mattel Connect with Kids

Wednesday, July 23rd, 2008

The Hot Wheels 40th Anniversary promotion offers several interesting lessons for meaningful marketing. First, I love that it gives kids a deep, authentic experience. By recruiting real car manufacturers and their real design teams, …

View original here:
Honda and Mattel Connect with Kids

Doktor A x G1988 x Mattel Hot Wheels at SDCC 08

Monday, July 21st, 2008

Gallery 1988 will be repping at SDCC 08 with Mattel at the Hot Wheels Booth (#3445). They’ll be displaying many of the customized vans and a few pieces of art from their partnered show “TOYS” which opened in April 2008 (some pics here). …

Read the rest here:
Doktor A x G1988 x Mattel Hot Wheels at SDCC 08